About Soapness

At Soapness, we are all about heritage and traditional soaps — authentic, handmade bars that have stood the test of time. Based in London, we’re a small business with a big passion: bringing you the world’s most celebrated natural soaps, from Aleppo and Nablus to African Black Soap, Castile, and Marseille classics.

Our mission is simple: to make Soapness the go-to place for authentic, traditional soaps. We only source genuine products, crafted by artisans who continue age-old methods. When you buy from us, you can be confident that every soap tells a story of culture, tradition, and natural care.

Why Choose Us?

• Authenticity first: Only genuine heritage soaps, no imitations.

• Tradition with trust: Many of our soaps have been made the same way for centuries.

• Personal service: We’re a small team, and our customers always come first.

• Experience matters: With over 20 years in global sourcing, we know where to find the very best.

Our Journey

Soapness began in the street markets of London, where we sold handmade soaps directly to our local community. Those early days taught us not just how to sell soaps, but how to listen, share knowledge, and build lasting trust. Since then, we’ve grown — delivering soaps to over 170 countries — but our heart remains the same.

Today, Soapness continues to be a place where people come for more than just soap. They come for authenticity, heritage, and a connection to the world’s great traditions of natural care.